If anything. The phrase “less is more” best describes quintessential arts. “Luxe & minimalism” best describe the aesthetic. “In sync” best describes the chemistry between the people behind the scenes as well as the man before the camera and “decipher” is the name of the games we play. Prior to the release of the “Champagne Issue” the project was teased in the simplest yet enticing of ways, it was for the audience to decipher two definitions: “Le Champagne” -a word that’s a double entendre. “La Champagne” - a French region where the bubbly beverage is produced. This makes one thing all the more certain to the creative team and consumers, words aren’t just words, they account for 90% of the creative process and the remaining 10% is split between the sonic and visuals.
With the 2-year anniversary mark approaching, dubbing this collection the “Champagne Issue” and having Luc Belaire as a prop feels right taking into account the formation of the organization or it may have been too quick of a move to make - you decide.
Quintessential Arts is a multidisciplinary omnipresent artistic organisation - the name is derived from the fifth essence interpreted as æther in addition to the four elements thought to compose the heavenly bodies in Ancient Greek philosophy. The organisation is driven by reinvention, reinterpretation and recreation of older works encoded by its garments and decoded through the sonic. Just as science and religion go hand in hand, the garments go hand in hand with the sonic as well as other mediums such as literary pieces used to set the stage for every season respectively thus setting it apart from what the masses have become accustomed to. Quintessential Arts is an organisation whose purpose is to challenge the natural order of things, be the voice of reason and critique, make those that don’t identify with the status quo identify themselves with it.
Quintessential Arts is a multidisciplinary omnipresent artistic organisation founded August 8th, 2020 in Johannesburg South, South Africa.